DreamWorks is poised to invade the tablet market with the 8?inch ‘DreamTab’ – strongly rumoured to be announced at the International Consumer Electronics Show which begins in Las Vegas this week.
According to a report by the New York Times, DreamWorks has partnered with a technology company, Fuhu, on creating a tablet that can be programmed with DreamWorks content just like a cable channel.
The studio will create original animations for the tablet featuring its best-loved characters and, in the spirit of balance, probably a fair few of its least-loved characters as well. Because let’s face it, does anybody really need anymore Puss in Boots in their lives?
DreamWorks is not the first studio to branch out into branded tablets, but the DreamTab differs from the likes of of Disney’s and Nickleodeon’s efforts by offering exclusive animation to promote forthcoming films and enhance its relationship with its young fans.
Fuhu chief executive Jim Mitchell told the New York Times: “By teaming with DreamWorks to create a device that will have original content — original content that is automatically and frequently updated — we are not following consumers, we are getting ahead of them.”
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